Niblet Tid-Bits: Valentine's Edition

How many heart-shaped boxes of chocolate are sold on Valentine's Day? Do men or women purchase more valentines? And who is most likely to receive Valentine's loot on this most romantic of days? You might be surprised!

heart cookies with pink frosting
  • More than 36 million heart-shaped boxes of chocolate are sold for Valentine's Day each year.
  • On average, men shell out $130 each on candy, cards, jewelry, flowers and dates. That's more than double what women commit to spending.
  • About 8 billion candy hearts will be produced this year; that's enough candy to stretch from Rome, Italy to Valentine, Arizona 20 times and back again.
  • About 1 billion Valentine's Day cards are exchanged in US each year. That's the largest seasonal card-sending occasion of the year, next to Christmas.
  • Worldwide, over 50 million roses are given for Valentine's Day each year.
  • Women purchase 85% of all valentines.
  • In order of popularity, Valentine's Day cards are given to teachers, children, mothers, wives, sweethearts and pets.
  • 73% of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Men buy most of the millions of boxes of candy and bouquets of flowers given on Valentine's Day.

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